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On-line marketing tab |
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On-line marketing tab |
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On-line marketing tab |
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On-line marketing tab |
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Here you can adjust your on-line store settings related to on-line marketing. The following settings can be adjusted:
Conversion tracking |
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Registration conversion name |
The name of the conversion that will be logged when a user successfully registers on the website through the checkout process. |
Registration conversion value |
Allows to set a number that will be recorded, together with the registration conversion, as the registration conversion value when this conversion is logged. The values are cumulative, i.e. when a conversion hit is logged, the specified value is added to the total sum previously recorded for the conversion. You may insert a macro expression into this field to dynamically retrieve a value from the current website context. |
Order conversion name |
The name of the conversion that will be logged when a user completes an order. |
Order conversion value |
Allows to set a number that will be recorded, together with the order conversion, as the order conversion value when this conversion is logged. The values are cumulative, i.e. when a conversion hit is logged, the specified value is added to the total sum previously recorded for this conversion. You may insert a macro expression into this field to dynamically retrieve a value from the current website context. |
Add to shopping cart conversion name |
The name of the conversion that will be logged when a user adds a product to the shopping cart. |
Add to shopping cart conversion value |
Allows to set a number that will be recorded, together with the specified conversion, as the conversion value when this particular conversion is logged. The values are cumulative, i.e. when a conversion hit is logged, the specified value is added to the total sum previously recorded for this conversion. You may insert a macro expression into this field to dynamically retrieve a value from the current website context. |
For detailed information about Kentico CMS website settings, please refer to Developer's Guide -> Website settings.
More resources concerning on-line marketing can be found in the On-line Marketing Guide.
Further information about how to configure your store settings can be found in E-commerce Guide -> Configuring your store -> Settings.