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Thanks to everyone that attended my session on Kentico EMS 7 - Power to the Marketer! 

It’s not hard to see that your laptop computer isn’t the only piece of hardware that has a web browser. The web is on your phone, your tablet, your laptop and even your television. Web pages that take the multi-platform world into account are using Responsive Web Design (RWD). This is a set of techniques and ideas that look to adapt layouts based on the environment of the user's browser. Responsive Web Design is often associated with terms like fluid design, elastic layout, rubber layout, liquid design, adaptive layout, cross device design, and flexible design to name a few. This is the first of several blog posts that will look at how you can use Responsive Web Design.

Let's have a look at the newest free additions to the Kentico Marketplace!

According to a VerticalResponse survey of 462 small businesses on how much time they spend on social media activities:

• Small businesses are spending more time on social medial media, and many are struggling with the added workload
• Small businesses are focusing on Facebook and Twitter while adoption on Pinterest and Google+ remain slow
• Small businesses are realizing the value of content but again time is an issue
• Small businesses are finding value in paying for social media.

Check out the following infographic for more information.

According to a new report by Pew Internet 85% of U.S. adults own a cell phone. Approximately half of those own smartphones which expand their mobile internet access and enables mobile applications. Well what are they doing with this mobile power?

Hello everyone my name is Brian McKeiver, Co-Owner of BizStream and Kentico MVP. As some of you may know, Thom Robbins is busy this week at the Kentico Partner Conference in Sydney, Australia. So my fellow Kentico MVPs and I are taking over this blog in his absence. By the time he gets back he may not even recognize it!

My Background

Before I knew about Kentico CMS I was your typical ASP.NET Developer. I was very happy creating my own web applications and websites from scratch. I even had some pretty decent reusable code libraries and modules developed by myself and my team at BizStream, that made making web applications relatively easy. Then I laid my eyes on Kentico CMS. I was blown away at how easy it was to quickly deliver fully functional websites that looked great. Now Ihave been using the Kentico platform for over 4 years and couldn’t be happier. At BizStream we have delivered more than 40 Kentico websites, and our clients absolutely love using it.

We are happy to introduce another 10 great projects created on the Kentico platform, including two new implementations of our online marketing features available within the Kentico EMS license.

It’s not every day you get to hack into the Kentico Chief Evangelist’s blog and post whatever you like. Oh the havoc I could spread! Seeing how I’ve already written up some lovely SQL injections, copied a few thousand Trojan horses DLL's, and pretty much ruined Thom’s credit in every way, here’s a bit of useful information for anyone deploying Kentico CMS to Windows Azure.

It has been more than a month since I published my last post on KB articles that you may find interesting, so it’s time for a new set of articles which may help you deliver the functionality you need.

Lifetime value is an incredibly important to marketers to predict the net profit they may be able to attribute to the relationship with a customer. This infographic from KissMetrics provides a great overview of the term.

By deploying Kentico CMS to Windows Azure, you can expand your site’s availability and scalability at minimal cost. In his in-depth blog post, Bryan Soltis of Bit-Wizards will show you how to configure all of the most important settings and help you ensure that your website is as responsive as possible and always available. Let’s have a look at his list of top things you will want to configure.

Please read this blog post containing important information about the upcoming end of support of all Kentico CMS versions prior to Version 5.0.

Thanks to everyone that attended my sessin at Customer Engagement Technology World!

Engaging customers and prospects is no longer a single channel, one-way communication. Marketers must engage more deeply and communicate in multiple ways.  Content marketing provides materials that target customers and make them stop, think and behave differently through delivering high quality relevant and valuable information with the goal of driving profitable customer action.  Producing consistent and useful content is a competitive strategy to outpace your competition.  However, simply engaging is no longer enough. Marketers must be able to track and measure the quantitative impact of their efforts, clearly demonstrating the link between their programs and business results.  The failure of many marketing campaigns is not related to a lack of effort or creativity – it often relates to a lack of structured analytical thinking about the purpose and objectives. 
Attend this session and learn how to:

• Identify business objectives: Why does the campaign exist?  What is its ultimate business purpose?
• Define measurable goals for content
• Define goals for each objective: What are the specific things the campaign must do accomplish the business objectives?
• Define key performance indicators (KPI) for each goal: What metrics will be used to measure progress toward each goal?
• Define thresholds for success and failure: What are the target values for each KPI?
• Understand the content lifecycle and what is required to scale and optimize the right content to the right channel and measuring impact.
• Focus on strategies that allow more effective connections with various stakeholders across a number of social channels, drive conversations, and influence customers.

 

As a marketer understanding data and being able to craft it into a meaningful and accurate story is a job requirement. We tend to live into a world of data overload and the margin of error deserves a better understanding than the typical single tiny line you see on most slides. The margin of error is a statistic that expresses the amount of random sampling error in a set of survey results. The larger the margin of error, the less confidence you should have in the polls reported results. Remember, data surveys represent only a portion of the audience population and the margin of error naturally occurs whenever a population is not completely sampled.

Join us for a special marketing webinar:

Date: Dec 11, 2012 8:00-9:00 AM PST/ 4:00-5:00 PM BST
Register here

As promised, today we have published the upgrade from version 6 to 7. Additional information about the package and upgrade procedure can be found in this article.

Have you developed an extraordinary website using Kentico CMS or EMS? Get recognition for your work and submit your website for Kentico's Site of the Year 2012 contest!

Love the video response by Discover IT on their Sage 50 Integration with Kentico CMS available on YouTube.

As social media comes under scrutiny with the Facebook IPO implosion, and despite the economic conditions, Forrester forecasts over 10% annual E-Commerce growth through 2016. But, effective back-end integration is becoming a key requirement for successful web stores. This session describes what was involved, using Kentico's facility to implement custom logic, to achieve REAL-TIME (shopper, pricing, stock, credit, order) integration of a Kentico E-Commerce store with a Sage 50 Accounts system.

Hi there! Last week, two quite important things happened regarding Kentico CMS and Windows Azure. In this post I’m going to describe both of them.