The Parameter Helper is a utility that makes marketing data from search engines available during a user session. Marketers and search engines use a set of standard variables to track visits from various marketing campaigns. The main 5 variables are utm_source, utm_medium, utm_term, utm_content, and utm_campaign. This utility handles these variables but additional ones can be added and tracked.
- Capture values of UTM variables (utm_source, utm_medium, utm_term, utm_content, and utm_campaign) and save them to the session object.
- Save the values to a user table including the sessionid.
- Additional parameters to capture can be added.
- A custom method makes the data available in form fields and macros.