In many cases, tracking referring website URLs may not be possible or a reliable way of tracking your on-line marketing campaigns. Then, you may want to use the campaign tracking support in the Kentico CMS Web Analytics module.

 

How it works

 

You need to include a special parameter to the link in your campaign that will allow you to identify the campaign name. If your current link that you use for banner advertisement looks like this:

 

http://www.mywebsite.com

 

your new URL with campaign tracking will look like this:

 

http://www.mywebsite.com/?campaign=banner1

 

As you can see, you have added a parameter campaign with the name of the campaign (banner1).

 

How to configure campaign tracking

 

All you need to do is to specify the campaign tracking URL parameter name in Site Manager -> Settings -> Web analytics. Choose your website and set the value of the Campaign tracking URL parameter key to: campaign

 

Then, modify the links to your website so that they contain the parameter campaign like these links do:

 

http://www.mywebsite.com/?campaign=banner1

http://www.mywebsite.com/?campaign=newsletterJune

http://www.mywebsite.com/?campaign=pressrelease

 

How to evaluate campaigns

 

Go to the CMS Desk -> Tools -> Web Analytics module and choose the Campaigns report. You will see how many hits your received from your campaigns in the chosen time period:

 

 

Page url: http://devnet.kentico.com/docs/5_5r2/devguide/index.html?tracking_marketing_campaigns.htm