You can configure various states of the product displayed on the public site at Kentico CMS Desk -> Tools -> E- commerce -> Configuration -> Public status. This can be e.g. "Available", "Accepting pre-orders" or "Not available".
Every status has the following states:
| • | Public status display name - friendly name displayed to store managers | 
| • | Public status code name - code name used by developers | 
| • | Enabled - indicates if this status should be used for new orders | 
This can be e.g. "Available", "Accepting pre-orders" or "Not available".
Page url: http://devnet.kentico.com/docs/ecommerceguide/index.html?public_status.htm