A page template is a predefined look of the page that allows content editors to enter the content. A single page template can be re-used for multiple pages with the same structure and design, but with different content.
The templates allow content editors to focus on content editing, without taking care of the page formatting. They also help keep the web design consistent throughout the web site. The following figure shows how a single page template can be used for multiple pages:
The next chapter describes two development models of creating such page templates.