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You can configure several options of the Web Analytics module in Site Manager -> Settings -> Web Analytics dialog:
Enable Web Analytics
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Indicates if web events should be tracked and processed.
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Exclude search engines
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Indicates if search engine robots should be excluded from tracking.
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Excluded file extensions
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Types of files managed by Kentico CMS that will not be tracked and shown in the File downloads report. You can use several extensions separated with a semicolon (;).
Example:
.jpg;.gif
Please note: it's necessary to include the dot in the extension name.
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Excluded IP addresses
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Client IP addresses whose access will not be tracked by the analytics module separated with a semicolon (;).
You can use it to exclude your own IP address so that your visits do not influence the results.
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Excluded URLs
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URLs of your web sites that will not be tracked. All underlying pages will not be tracked either. You can specify multiple URLs (or site sections) separated with a semicolon (;).
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Please note: These options are applied at the moment when the event occurs. Later change will modify only future events.
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