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A/B test variant list

A/B test variant list

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A/B test variant list

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This tab displays all of the A/B test's variants, which represent the possible page options. The variant representing the original tested page is highlighted in the list by a yellow background.


When a website visitor comes to the original tested page for the first time, one of the variants will be randomly selected and the corresponding page will be displayed to the user. The selected variant will then be assigned to the visitor using a browser cookie and any tracked actions (conversions) performed on the website will be logged under the given variant.


Website pages may be defined as variants by using the NewABVariant New variant link. Existing variants may be edited (Edit) or deleted (Delete) using the appropriate actions. Removing a variant does not delete the associated page (document) from the website's content tree. The Conversions column displays the number of conversion hits generated by users for individual variants.


If there is a large amount of variants in the list, they can be filtered according to their name. After clicking the ArrowBottom icon in the header of the Actions column, a context menu is displayed, offering options for export of listed data to various types of files.


More resources can be found in Developer's Guide -> Modules -> Website optimization -> A/B testing.