Who’s not online and why

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I know it’s hard to believe in today’s world that there are still people not online. But it’s definitely still the case.  According to this recent study by Pew Internet  of May 2013 15% of American adults ages 18 and older do not use the internet or email.  Here are some of what I think are the more important highlights.
Asked why they do not use the internet:
  • 34% of non-internet users think the internet is just not relevant to them, saying they are not interested, do not want to use it, or have no need for it.
  • 32% of non-internet users cite reasons tied to their sense that the internet is not very easy to use. These non-users say it is difficult or frustrating to go online, they are physically unable, or they are worried about other issues such as spam, spyware, and hackers. This figure is considerably higher than in earlier surveys.
  • 19% of non-internet users cite the expense of owning a computer or paying for an internet connection.
  • 7% of non-users cited a physical lack of availability or access to the internet.
Even among the 85% of adults who do go online, experiences connecting to the internet may vary widely. For instance, even though 76% of adults use the internet at home, 9% of adults use the internet but lack home access. These internet users cite many reasons for not having internet connections at home, most often relating to issues of affordability—some 44% mention financial issues such as not having a computer, or having a cheaper option outside the home.
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Thomas Robbins

I spend my time working with partners and customers extending their marketing and technology to the fullest.

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