RSM Bird Cameron is a full-service national accounting firm. As their website was outdated and the site was running on unsupported technology, making changes to the site was a cumbersome and inefficient process. RSM wanted to provide their audience with a best-in-class online destination that would support them in their online journey. To do this, they set about modernizing the website with the assistance of BlueArc.
The responsive design effectively meets the needs of users accessing the site via a mobile device. Other features such as the use of lazy loading, which refreshes the content without refreshing the page, together with the use of carousels, ensures the site is dynamic and engaging for the audience.
From Kentico features, RSM employs for example Newsletters, Workflow, UI Personalization, Online Forms, and Security Modules. The RSM website has achieved overwhelmingly positive results in the short time since its launch. Users report a greatly improved user experience which has subsequently seen an increase in enquiries received directly through the website.