Internet World London - the best event ever

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European stop on a Kentico Tour
Right, Internet World London – the conference for digital marketing and online business, content management, social media and web 2.0 was so far the best event for us. Even without knowing the exact number of new opportunities we generated thanks to our participation on this event, I can say that IWL 2009 worked very well for us. I don’t know how the organizers of the event managed it, but we have never seen such a constant, never-ending traffic at our booth. Furthermore the visitors were highly qualified, they had good knowledge of the market and its trends and finally, they really knew what they were looking for. Although our booth was staffed more than at the other shows, in many moments we simply couldn’t handle the flow of visitors. If this seems as a promotional post so far, just glorifying the event, let me prove my words with the fact that we already booked the same booth position for the next year!

As always, we took the advantage of meeting our partners in the area, so in our first days in London, we had the chance to visit Engage group and Last Exit offices. Later on, there were many more partners who visited us at the place of exhibition.  The main topic of our conversation with the partners was the new partner program and partner portal, which we are currently working on, so we had the chance to assure ourselves that the project is going in the right direction. Concerning this, I’m happy to say that we are currently in the process of hiring a new Partner Manger who’s whole working time will be dedicated only to listen to and fulfill our partner’s needs. These steps should help us to move our current partner relationships to a much higher level.

We also made quite a lot of video interviews with of our partners - please stay tuned on this blog for seeing the happy faces soon! ;)

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Petr Passinger

Petr is the Senior Business Analyst, responsible for the mapping and optimization of the sales funnel and revenue cycle leveraging the Kentico Customer Experience Management solution for online marketing activities.

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