7 symptoms of (and cures for) Ineffective Digital Marketing Syndrome

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All marketers often suffer from at least one Ineffective Digital Marketing symptom. Luckily for them, we have a whole medicine bag of cures! 
 
Whether our marketer is selling airships, giraffes or bananas, planning a major event or a presidential campaign – we know the road is littered with disease and infection, just waiting to take them down. But with our sophisticated treatments, they can get back on the road to health and eradicate all Digital Marketing-related illnesses for good.
 
Do you have any of the following Ineffective Digital Marketing symptoms? Find your cures.

1] Symptoms:
  • Misalignment of marketing and sales efforts
  • Inability to prove campaign effectiveness
  • Inefficient sales processes

Treatment: 

Lead Scoring – an effective therapy that can radically boost sales.


Industry example: General

2] Symptoms:
  • Apathy towards leads not ready to buy
  • Low customer engagement levels
  • Lukewarm (or even cold) customer relationships

Treatment:

Marketing Automation – an automatic multi-cure that improves cross-channel results.


Industry example: Pet Shops (Giraffe Business Inc.) 


3] Symptoms:
  • Ineffective customer engagement
  • Inconsistent communication across touch points
  • Low conversion rates

Treatment:

E-mail Marketing - A powerful remedy for poor customer engagement that has survived the decades.


Industry example: Food & Drink, (Bananas “R” Us Inc.) 

4] Symptoms:
  • Low levels of visitor engagement
  • Unhappy or overwhelmed visitors
  • Low conversion rates

Treatment:

Personalization – a purifying medication that responds instantly and specifically to individual visitors.


Industry example: Transportation, (Flying Machines Inc.)

5] Symptoms:
  • Anonymity of your potential (and even current) customers
  • Low level of understanding of customer needs and aims
  • Lack of personalization in your communication  
Treatment:

Contact Management – A great remedy for fractured contact information and customer ignorance.


Industry example: Construction, (Nice-Diced-Ice Inc.)
 
6] Symptom:
  • Low conversion rates
  • High level of uncertainty in marketing decisions
  • Uncertainty in your strategy for content personalization

Treatment:

A/B testing – Great for sufferers of mild Schizophrenia. Helps make customer-informed decisions for best impact.


Industry example: Politics (Your own presidential campaign)
 
7] Symptom:
  • Unclear campaigns results and effectiveness
  • Uncertainty in inbound marketing strategies
  • Low understanding of your audience and their needs
Treatment:

Web Analytics – An ongoing treatment that enables clear analysis and optimization of your recovery.


Industry example: Software Development


Check out all 7 online marketing stories in one playlist:
http://bit.ly/online_marketing_videos

Get well soon!
 
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Petr Passinger

Petr is the Senior Business Analyst, responsible for the mapping and optimization of the sales funnel and revenue cycle leveraging the Kentico Customer Experience Management solution for online marketing activities.

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