Feature Series: A/B Tests

With Kentico CMS A/B testing is a technique of online marketers to optimize pages of a website according to the reaction of visitors. This is done by creating a modified version of the page and running a test. The system then divides traffic between individual page versions and tracks how the changes affect the user experience and activity of visitors.  When a visitor navigates to a page that has a running A/B test defined, one of the page variants configured for the given test will be displayed to them.  In this video we look at how to create an A/B test.